Always Best Care and Its Franchise Network Rapidly Expanded

82%

increase in BCBA application

65%

decrease in CPApp

61%

increase in RBT applications

All About the Always Best Care

In 1996, Michael acted on his vision and founded Always Best Care. Since that time, Always Best Care has become one of the nation’s leading providers of non-medical in-home care, senior living referral services and home health care. Always Best Care was formed with the belief and agenda of taking the burden off of the families’ shoulders and putting it on our own. People with passion have made Always Best Care what it is today. Although times may change, our foundation never will.

Business Goals

  • Conversion Optimization: Optimize landing pages and calls-to-action to increase the conversion rate of website visitors into leads.
  • Testimonials and Reviews: Display client testimonials and positive reviews prominently on the website.
  • Local SEO: Optimize for local searches to attract clients in the specific geographic area the home care services cover.

Business Challenge

  • Lower Cost-Per-Click (CPC): Reduced cost-per-click through effective bidding strategies and ad optimizations.
  • Local SEO: Focusing on local SEO to attract clients within the service area.
  • Impressions: Higher number of ad impressions, contributing to greater brand recognition.

Our Strategies

Search Engine Optimization (SEO)

Identify and target relevant keywords related to home care services, including long-tail keywords.

Social Media Ads

Run targeted ads on social media platforms to reach potential clients and their families.

Automated Campaigns

Set up automated email campaigns for new leads, follow-ups, and client onboarding.

Local SEO

Optimized Google My Business and local directories to enhance local search visibility.

Implementation

Franchise Marketing Support:

  • Developing marketing materials and collateral for franchisees to use locally.
  • Providing training and support on digital marketing strategies to help franchisees attract clients and caregivers in their territories.

Partnerships and Community Engagement:

  • Collaborating with local healthcare providers, senior centers, and community organizations to build relationships and generate referrals.
  • Participating in community events and health fairs to raise awareness about services and franchise opportunities.

Always Best Care is Rapidly Expanding Home Care Brand Offering Franchise Opportunities

Results

Tremendous Increases in Visibility, Lead Volumes, and Conversions Across Peak Home Care's Franchise Network

  • Local Search Presence: Enhanced visibility in local search results for each franchise location, including Google Maps and local business listings.
  • Overall Traffic: Growth in organic traffic to the main website and individual franchise pages.
  • Lead Generation: More high-quality leads that are likely to convert into clients.
  • Search Rankings: Improved rankings for high-value keywords, with several ranking on the first page of Google.
  • Brand Awareness: Enhanced online presence leading to increased brand recognition and credibility.

Testimonials

I partnered for Always Best Care for PPC and SEO for my franchise, and the outcomes were outstanding. They swiftly increased our website traffic and improved our search rankings. Their team was professional, responsive, and knowledgeable about the franchise industry. The PPC campaigns brought in high-quality leads, and their SEO strategies have positioned us for long-term success. Tremendous work done by the team.

Jake Brown

President & CEO

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    Contact us to learn more about how our services can help you achieve your goals and grow your client base.

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