Associated Home Care's New Website Design and Strategic SEO Boosted Their Ranking to the Top 3 Google Results!

82% increase in BCBA application
61% decrease in CPApp
73% increase in RBT applications

All about Associated Home Care

Associated Home Health Care Services delivers home health care services to diverse clients in the United States and is known for its quality and commitment. Once we analyzed their business needs and targeted audience, we implemented the right strategy that eventually helped our client in getting ROI. Our dedicated staff are here for you and your loved ones 24/7. We provide home care to families throughout Massachusetts.

Business Goals

  • Improve Mobile Accessibility: Ensure the website is mobile-friendly with responsive design, capturing and engaging the growing mobile user base effectively.
  • Boost Domain Authority with External Linking: Build high-quality backlinks through content distribution and outreach to improve search engine rankings and website credibility.
  • Build Brand Awareness with Relevant Content: Publish engaging, localized, and keyword-rich content to establish authority, connect with the target audience, and boost brand credibility.

Business Challenge

  • Non-Responsive Website: A website that isn’t mobile-friendly leads to poor user experiences, especially as most users search for home care services on smartphones, causing high bounce rates and lower search rankings.
  • Slow Website Loading Speed: A slow-loading website frustrates users, leading to higher bounce rates and negatively affecting search rankings and conversion rates.
  • Missing Internal and External Links: The lack of internal links hampers navigation and user experience, while missing external links reduces credibility and diminishes the site’s authority in search engines.

Our Strategies

Achieve Top 10 Search Rankings

Conduct thorough keyword research to identify high-intent search terms related to home care services. Implement these keywords strategically across the website.

Drive Substantial Traffic Growth

Promote website content through social media platforms to direct users to the site.

Increase Revenue Generation

Promote additional or premium services to existing leads and customers.

Improve Lead Generation

Design compelling CTAs encouraging users to schedule consultations, inquire about services, or request quotes.

Implementation

  • Make the Website Responsive: Redesign the website using responsive frameworks (e.g., Bootstrap) to ensure it adapts seamlessly to all devices, including desktops, tablets, and smartphones.
  • Add Clear Calls-to-Action (CTAs): Place prominent, actionable CTAs such as “Request a Consultation,” “Contact Us Today,” or “Learn More” on key pages like the homepage, services page, and blog posts.
  • Develop Relevant Content: Create high-quality, audience-focused content that addresses the needs and concerns of families looking for home care services.

Results

Our Client Got 165% More Leads and Enhanced their Revenues by 210% in Just 3 Months!

  • Substantial Increase in Website Traffic: A dramatic boost in website visitors, with traffic growing by approximately 220% within two months, driven by improved SEO and targeted marketing efforts.
  • Improved Quality and Quantity of Leads: A steady flow of high-quality leads, with more inquiries from individuals and families actively seeking home care services, increasing the likelihood of conversions.
  • Increased Revenue Generation: As a result of higher traffic, better leads, and more conversions, the website contributes significantly to revenue growth, establishing the business as a leader in the home care industry.
  • Higher Search Engine Rankings: The website consistently ranks in the top 10 search results on Google for relevant keywords, increasing visibility to potential clients searching for home care services.

Ready to grow with us?

    Let’s work together

    Contact us to learn more about how our services can help you achieve your goals and grow your client base.