Loukas Dentistry Expands Patient Base with an Optimized PPC Strategy

80% increase in BCBA application
65% decrease in CPApp
70% increase in RBT applications

All About Loukas Dentistry

At Loukas Dentistry of Park Ridge, we are committed to utilizing the most advanced dental technology available so we can enhance the precision and accuracy of the care we provide our patients. The office uses digital x-rays, which require much less radiation than conventional film. The images are stored in our computers for easy communication with your insurance company or other dentists or specialists at your request. The x-rays can be viewed on computer monitors or an LCD monitor at much larger sizes for diagnosis and patient education.

Business Goals

  • Generate Immediate Leads: Utilize PPC to quickly attract patients in need of urgent dental care, such as emergency services.
  • Optimize for Mobile Traffic: Capture patients searching for dental services on their smartphones with mobile-friendly ads and landing pages.
  • Enhance Local Visibility: Dominate local search results and reach potential patients within the practice’s service area.

Business Challenge

  • Low Conversion Rates: Even with well-targeted traffic, converting ad clicks into booked appointments can be difficult without a seamless user experience and optimized landing pages.
  • Rising Cost-Per-Click (CPC): Popular dental keywords often have high CPCs, making it expensive to run effective campaigns, especially for small or independent practices.
  • Conversion Challenges: Even if ads generate clicks, converting those visitors into actual patient appointments can be difficult without optimized landing pages or clear calls-to-action (CTAs).

Our Strategies

Optimize Keyword Selection

Target high-intent keywords like "dentist near me," "emergency dental care," or "teeth cleaning [City].

Test and Optimize Regularly

Perform A/B testing on ad copy, headlines, and CTAs to identify top-performing elements

Develop Compelling Ad Copy

Highlight unique selling points like “Same-Day Appointments,” “Affordable Invisalign,” or “Emergency Dental Services.”

Focus on Local Targeting:

Use geo targeting to ensure ads reach users within a specific radius around your practice.

Implementation

Conduct In-Depth Keyword Research:

  • Identify high-intent keywords specific to dental services, such as "dentist near me," "cosmetic dentistry [City]," or "emergency dental care."
  • Use city-specific keywords in meta tags, headers, and content (e.g., “Best Dentist in [City]”).

Optimize Ad Copy:

  • Write compelling and benefit-driven ad copy that highlights unique offerings, such as “Same-Day Appointments” or “Affordable Dental Implants.”
  • Include strong calls-to-action (CTAs) like “Schedule Now” or “Call Today.”Implementation image:

Results

Enhanced Lead Quality and Higher Conversions at a Reduced Cost. Dramatic Improvement in Visibility, Lead Acquisition, and Conversion Rates across the Dental Network.

  • Quality Leads Generated: High-quality leads from patients actively seeking dental services, such as teeth cleaning, implants, or emergency care.
  • Increased Website Traffic: A significant boost in highly targeted visitors searching for dental services in the practice’s local area.
  • Quality Leads Generated: High-quality leads from patients actively seeking dental services, such as teeth cleaning, implants, or emergency care.
  • Increased Patient Volume: A noticeable rise in new patient visits, filling appointment slots for both routine checkups and specialized treatments.

Testimonials

Partnering with homecare online marketing for our PPC campaigns was a game-changer for our dental practice. Within weeks, we saw a significant increase in website traffic and appointment bookings. Their team developed highly targeted ad strategies that reached patients in our local area, and the results were outstanding. The quality of leads was exceptional, translating directly into new, long-term patients. Their expertise and responsiveness made the process seamless. Highly recommended!

Dr. Thanasi M. Loukas

D.M.D

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    Contact us to learn more about how our services can help you achieve your goals and grow your client base.