Digital Transformation for Heaven Sent Home Care LLC

52% decrease in cost per acquisition
225% increase in total conversions YoY

About Heaven Sent Home Care

Heaven Sent Home Care is a family owned home care and staffing agency serving the needs of our clients since 2015. Founder Lisa Dumont was committed to delivering exceptional care at affordable rates to families in need and her dedication to that mission has enabled us to be one of the fastest growing health care providers in New Hampshire. Our professionally trained staff of caregivers, LNA’s, LPN’s and RN’s always go above and beyond to ensure our clients get the best of care. Every client receives optimum preventive, supportive and restorative health care services. Our mission is to provide our clients with comprehensive services designed for healthy living while providing their family members peace of mind!

Business Goals

  • Increase Website Traffic
  • Generate Leads
  • Convert Leads into Clients
  • Enhance Online Presence

Business Challenge

  • Building credibility through testimonials, reviews, certifications, and transparent information is essential but can be challenging in a digital environment
  • Home care services are typically localized, serving specific geographic areas.
  • The home care industry is often competitive, with numerous providers vying for the same audience. Standing out amidst competitors requires a unique value proposition and effective differentiation in digital marketing efforts.

Strategies

  • SEO (Search Engine Optimization): How keywords related to senior home care were targeted to improve organic search rankings.
  • PPC (Pay-Per-Click) Advertising: Discuss campaigns on platforms like Google Ads or social media platforms targeting relevant keywords and demographics.
  • Content Marketing: Outline the creation of valuable content such as blogs, articles, guides, and testimonials that resonate with the target audience's needs and concerns.

Implementation

  • SEO Tactics: Keyword research, on-page optimization, backlink building, and regular performance monitoring.
  • PPC Tactics: Keyword targeting, ad copy creation, bid management, and conversion tracking.
  • Content Creation: Blog posts, informative articles, and engaging social media content tailored to the target audience.

Results

To start, we applied a to the internal page that was ranking for this query, indicating to Google that they should be ranking the homepage for this targeted keyword.

  • Organic Traffic: Boosted organic traffic significantly, achieving a 50% increase in six months.
  • Lead Generation: Doubled the number of qualified leads through successful PPC campaigns.
  • Search Rankings: Elevated high-value keyword rankings, with several now appearing on the first page of Google.
  • Brand Awareness: Strengthened online presence, leading to greater brand recognition and credibility.

Ready to grow with us?

    Let’s work together

    Contact us to learn more about how our services can help you achieve your goals and grow your client base.