Social Media Secure a Promising Future for a Growing Senior Care Brand

84% increase in BCBA application
65% decrease in
CPApp
66% increase in RBT applications

All About the Oxford Home Care

Oxford Home Care was founded upon the goal to provide an exceptional brand of service that helps the elderly, the sick, and the disabled members of our communities remain and stay healthy in their own homes. We recognize how vital it is for the physically and health-challenged individuals to be given the choice to receive services at home and not in the clinical environment of most institutions.

Business Goals

  • Capture High-Quality Leads: Generate leads from people actively searching for home care services.
  • Brand Awareness: Increase the visibility of the home care brand to a wider audience.
  • Keyword Data Sharing: Use data from PPC campaigns to inform SEO keyword strategies and vice versa.
  • Maintain Technical SEO: Ensure the website is technically optimized, including site speed, mobile-friendliness, and proper indexing.

Business Challenge

  • Competitive Bidding: Home care services are in high demand, which can lead to increased competition and higher costs per click.
  • Budget Management: Maintaining a balanced budget while ensuring that ads reach the right audience can be challenging.
  • Local SEO: Achieving high visibility in local search results is crucial for home care services but can be competitive.
  • Ranking Fluctuations: Dealing with fluctuations in search engine rankings due to algorithm updates or changes in competition.

Our Strategies

Performance
Tracking

Regularly monitor the impact of social media activities on SEO performance and vice versa.

Track
Performance

Use analytics tools provided by social media platforms to monitor engagement, reach, and campaign performance.

Local
Engagement

Use platforms to engage with local communities and promote local franchise locations.

Educational
Posts

Share informative and helpful content related to home care, caregiving tips, and health information.

Implementation

Content Planning and Calendar

  • Develop a content calendar to schedule regular posts, ensuring a consistent presence on social media.
  • Plan a mix of content types including educational articles, client testimonials, service highlights, health tips, and community news.

Targeted Social Media Ads

  • Use social media advertising to reach specific demographics, such as age groups, geographic locations, and interests.
  • Create ads that highlight unique selling points, special promotions, and lead generation offers.

Oxford Home Care is Achieving High Rankings as a Rapidly Expanding Home Care Brand

Use of SEO strategy and social media has significantly increased their online visibility, attracting more clients and generating high-quality leads. With a commitment to excellence and a forward-thinking approach, Oxford Home Care continues to grow its footprint, offering exceptional care and valuable opportunities.

Results

Significant Boost in Visibility and Lead Generation through Social Media for Oxford Home Care

  • Broader Reach: Increased visibility among potential clients and their families through regular posts, shares, and engagement on social media platforms like Facebook, Instagram etc.
  • Higher Engagement Rates: Increased likes, comments, shares, and direct messages as a result of posting engaging and relevant content.
  • Increased Inquiries: More direct inquiries and consultation requests through social media platforms, facilitated by clear calls-to-action (CTAs) in posts and ads.
  • Positive Reviews and Testimonials: Collection and display of positive reviews and testimonials on social media profiles, building trust with potential clients.

Testimonials

Home Care Online Marketing Agency really helped us! Their PPC, SEO, and social media services made our website much more visible and helped us get more leads. Their expertise and results have exceeded our expectations, and we’re very satisfied with the improvements they’ve made. Great job!

Keshia Anderson

CEO

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    Contact us to learn more about how our services can help you achieve your goals and grow your client base.

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