Category Archives: Uncategorized

3 Proven Strategies to Boost Your Home Care Referrals

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The home care industry is white-hot these days and smart senior care providers are looking for innovative strategies to capitalize on this growing market. With annual growth rates expected to reach up to 7.5%, the industry is estimated to be worth an astonishing $130 billion by the end of 2017. So, how can home care

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3 Things Home Care Agencies Get Wrong with Facebook Ads

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With over 1.32 billion Daily Active Users, Facebook is currently the most widely used social media platform in the world. Whatever your homecare business goals – improved ROI, brand exposure, lead generation, website traffic – Facebook should make up a sizable part of your marketing strategy. However, it’s not the easiest platform to stay on

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World Alzheimer’s Day, Sept. 21

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An estimated 5.5 million seniors in America are living with Alzheimer’s disease (AD), a number expected to go up as high as 16 million by 2050. As the number of seniors living with the disease increases, so does the need for skilled professional and family caregivers. On this World Alzheimer’s Day, Sept. 21, let’s take a pledge to raise awareness about this harrowing condition and work together to fight it.

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Listen Up: 5 Podcasts to Fine-Tune Your Home Care Marketing Strategy

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Use of podcasts has risen quickly from a novelty medium to a progressively popular and informative form of content. The 2017 Infinite Dial Study by Edison Research and Triton Digital unveiled how podcasting continues to boom in the United States. According to the study, one quarter of Americans 12+ said they have listened to a podcast in the last month, up from 21% a year ago. In addition, 6 out of 10 Americans are now familiar with the term “podcasting,” a number that has risen 22% in two years

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