If it hasn’t happened to you yet, you are lucky – but at some point, your home care business might face some backlash over something you did or didn’t do. The Internet is practically a free-for-all, where anyone can share a feedback and voice their concerns. Why Should You Care? Research shows that 88%
For many homecare businesses, a website can often take a back seat these days. And we know why. With all the flashy offers and imagery of the ever-evolving social media landscape, you tend to forego the attention-to-detail which could make your website stand out.
Ever thought what it really takes for your potential homecare clients to reach you? If not, think about it… Before they get on a call with you, there are several micro-steps that they have already taken just to get to you. They had their aging parent or grandparent admitted to the hospital and then rehab …
The Chief Executive of Facebook, Mark Zuckerberg, touts the world’s biggest social media network as a platform to bring people closer. However, the Cambridge Analyticafiasco stirred by the news of Facebook data breach hasfueled fears that social media is tearing Americans apart. The news that over 50 million Facebook user profiles were leaked to some
The home care industry is white-hot these days and smart senior care providers are looking for innovative strategies to capitalize on this growing market. With annual growth rates expected to reach up to 7.5%, the industry is estimated to be worth an astonishing $130 billion by the end of 2017. So, how can home care
With over 1.32 billion Daily Active Users, Facebook is currently the most widely used social media platform in the world. Whatever your homecare business goals – improved ROI, brand exposure, lead generation, website traffic – Facebook should make up a sizable part of your marketing strategy. However, it’s not the easiest platform to stay on
Mary Johnson sat on her favorite old rocking chair; head bowed with tears pouring down her cheeks, as she recalled her recent visit to the hospital. “It was awful, just awful,” said Johnson, 81, who was diagnosed with osteoporosis last year. Lately, her condition got worse, leaving her dependant on family members to get around
Have you ever found a company’s social media presence a bit too robotic or too personal? Well, we have all seen it once or twice or perhaps over a dozen times. The worst part is that these underwhelming social media fails often stand out more than the brands that are doing everything right.
An estimated 5.5 million seniors in America are living with Alzheimer’s disease (AD), a number expected to go up as high as 16 million by 2050. As the number of seniors living with the disease increases, so does the need for skilled professional and family caregivers. On this World Alzheimer’s Day, Sept. 21, let’s take a pledge to raise awareness about this harrowing condition and work together to fight it.
Use of podcasts has risen quickly from a novelty medium to a progressively popular and informative form of content. The 2017 Infinite Dial Study by Edison Research and Triton Digital unveiled how podcasting continues to boom in the United States. According to the study, one quarter of Americans 12+ said they have listened to a podcast in the last month, up from 21% a year ago. In addition, 6 out of 10 Americans are now familiar with the term “podcasting,” a number that has risen 22% in two years