The home care industry is white-hot these days and smart senior care providers are looking for innovative strategies to capitalize on this growing market. With annual growth rates expected to reach up to 7.5%, the industry is estimated to be worth an astonishing $130 billion by the end of 2017. So, how can home care
With over 1.32 billion Daily Active Users, Facebook is currently the most widely used social media platform in the world. Whatever your homecare business goals – improved ROI, brand exposure, lead generation, website traffic – Facebook should make up a sizable part of your marketing strategy. However, it’s not the easiest platform to stay on
Mary Johnson sat on her favorite old rocking chair; head bowed with tears pouring down her cheeks, as she recalled her recent visit to the hospital. “It was awful, just awful,” said Johnson, 81, who was diagnosed with osteoporosis last year. Lately, her condition got worse, leaving her dependant on family members to get around
Have you ever found a company’s social media presence a bit too robotic or too personal? Well, we have all seen it once or twice or perhaps over a dozen times. The worst part is that these underwhelming social media fails often stand out more than the brands that are doing everything right.